Posts

Social Semiotics

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Hello, readers! Welcome back to another week of Sully's Moments! This week I was exploring a little different topic that is crucial to our understanding of the media that surrounds us. Have you ever wondered, "Why that image?" after viewing an advertisement, a campaign poster or even simply a random Instagram photo? In fact, there is a technique known as social semiotics that explains how images are used to communicate messages. Similar to body language, but in pictures, social semiotics is the study of how visuals and images convey meaning. Following the work of linguist Michael Halliday, Gunther Kress and Theo van Leeuwen perfected the concept, taking it beyond words to include images. The main idea is that when culture and social conventions are taken into consideration, signs, symbols, and even the arrangement of photos can convey a message. We are always surrounded by visual media, which makes this approach crucial. We can uncover hidden meanings in advertisements, s...

Social Media

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     Hi there readers! Welcome back to another week of Sully's Moments, today I will be talking about social media and how it has transformed public opinion and some paradigm and gatekeeping theories that apply to it. First today I will be covering what these theories are and how they apply to social media. So let's get into it.     The Narrative Paradigm, developed by Walter Fisher in 1984, proposes that humans are "storytelling animals" who make decisions based on good reasons, often rooted in history, culture, and personal experience. Fisher also makes claims that people evaluate a story using two main concepts, narrative coherence and narrative fidelity. Coherence is when a listener determines whether a story makes logical sense or not, and Fidelity is when the listeners ask themselves if they feel that a story is true based on personal values and experiences. These concepts currently play a major role in how people communicate on social media and shape thei...

Fallacies in Sports

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     Hi there readers! Welcome back to another week of Sully's Moments! Today I will be talking about some fallacies that I found in an online article about the ten biggest fallacies in sports. I will be going over my top 3 favorite fallacies that are in sports.      The first fallacy I will be covering today is misinterpretation of regression to the mean. Sport fans might know this better as "The Sophomore Slump". The sophomore slump is the idea that athletes  frequently have a slump in their second season stats compared to their rookie year stats. This fallacy is a common belief for regular fans and in sports media. A recent example of this sophomore slump would the quarterback for the Houston Texans, C.J. Stroud. In his 2023 rookie season he won the award for best offensive rookie of the year, but then in the 2024 season he struggled offensively.       This kind of story is often used without looking deeper at the stats behind th...

Arguing Online

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 Hi there readers! Welcome back to another blog with Sully's Moments! This week I will be discussing an online argument that i found on reddit talking about whether the Chick-fil-a or Popeyes has the best chicken sandwich.  I chose to discuss this argument in this weeks post because I wanted to talk about something I found personally funny when reading, and that I am a big chicken sandwich person. Also discussing this topic might cause for some more discussion in my comments.  Some negative examples that I found throughout the comments are all talking about things that both Chick-fil-a or Popeyes have done before. Especially when it comes to comparing other parts of the store like customer service, other food items, and wait times. The first example I saw was from Gordon_Explosion , he started a thread of comments when he stated," CFA Food: B+, CFA Service: A+, Popeyes Food: A+, Popeyes service: F-". This started a long chain of comments of people going back and forth bet...

Online Company Presence - Busch Beer

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 Hello there readers! Welcome back to another week of Sully's Moments! This week I will be talking about online company presence with Busch Beer. Busch Beer is an american beer that was founded in 1955, and is currently based out of St. Louis, MO. Busch has a very large online presence being on many social media platforms like Instagram, X(twitter), YouTube, Facebook, TikTok, their own website, and Linkedin.  Busch Beer as a company does a very good job using all of their social media channels to communicate with customers. An example of their good communication would be the marketing campaign they have running recently to reintroduce Busch Light Apple after being discoutiend in stores 3 years ago. Across all of their platforms they have been making emotional and informational posts about how this drink is coming back to stores, and where to find them. This is only one of the many campaigns this company runs when releasing new styles of Busch Light. Another example of this wou...

Draft Day Reactions: Pat McAfee's NFL Draft Takeaways

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Hey there, readers welcome back to another week of Sully's Moments ! This week I’m diving into The Pat McAfee Show  breaking down what makes the podcast so effective and who exactly is tuning in to hear Pat’s unfiltered takes. I chose to listen to The Pat McAfee Show about his reactions to this years NFL Draft. The reason I chose to listen to this podcast was because of his knowledge he has in the NFL, especially because he was a kicker for the Colts in 2009, and that he has a very electric personality when talking about football.  Pat McAfee has a great delivery throughout this podcast when breaking down all of the draft picks that he was excited about. Pat uses a lot of energy when talking, which creates a more fun and funny environment. He also has natural conversations with his co-hosts that sound like regular discussions between sports anchors, which creates a professional tone at points throughout his podcast.  Pat McAfee goes off script a lot and talks about ...

Not All Natives Are Literate

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    Hi there readers and welcome back to another week of Sully's Moments! Today I will be discussing Prensky and Kirchners thoughts on what a digital native is, and a myth about being digitally literate. Let's dive on in!      First I will be talking about Prensky and what a digital native is according to him. A digital native are individuals who have grown up in an era dominated by digital technology such as computer and the internet, and therefore are comfortable and skilled using them. So people born after the 1980's are likely to be digital natives, and if you were born before that you are more likely to be a digital immigrant. A digital immigrant are individuals who were born before the digital age and adapted to technology later in life. I would fall into the digital native group because I was born after the 80's, and i've been surrounded by technology my entire life. Being a digital native has impacted my learning by making it more accessible and eas...