Online Company Presence - Busch Beer

 Hello there readers! Welcome back to another week of Sully's Moments!

This week I will be talking about online company presence with Busch Beer. Busch Beer is an american beer that was founded in 1955, and is currently based out of St. Louis, MO. Busch has a very large online presence being on many social media platforms like Instagram, X(twitter), YouTube, Facebook, TikTok, their own website, and Linkedin. 


Busch Beer as a company does a very good job using all of their social media channels to communicate with customers. An example of their good communication would be the marketing campaign they have running recently to reintroduce Busch Light Apple after being discoutiend in stores 3 years ago. Across all of their platforms they have been making emotional and informational posts about how this drink is coming back to stores, and where to find them. This is only one of the many campaigns this company runs when releasing new styles of Busch Light. Another example of this would be the use of music artists performing concerts that are sponsored by this company, as well as having a Busch themed Nascar for races. 

Busch includes many features throughout their website to provide as much information as possible to their customers. The pages they include on the top are Products, Campaigns, Partners, History, links to social media pages, Buy Beer, and Buy Gear. I believe that Busch would include all of this on their website is to help direct customers to any of their needs or questions they have about the company. It also gives many options for people to interact with the website having all of these options, so it has a larger chance of creating business with all of the outlets they have. This is an effective marketing tool that will either have a person buying from their website or finding a location near them that offers their products. 

Busch Beer communicates a brand identity that is characterized with natural landscapes, wildlife, and adventures. They communicate this identity by promoting themself to people who enjoy being in the outdoors. Busch uses a lot of branding and packaging to promote this identity, for example a while ago they relabeled their regular Busch light cans from light blue to Camo and Fishing themes. This helped them try to connect with fisherman and hunters with those two specific themes. Busch also uses plenty of commercials that help back up this identity, usually these commercials would include someone opening a beer in the wilderness including the iconic "Buschhhhh" sound effect. The last example I'll talk about is how Busch uses is their gear they sell on their website to also help promote their identity. A lot of the products sold are camo hats, flannels, camping gear, coolers, etc, which is all gear intended to be used in the outdoors.  

Busch Beer could improve their communication by trying to expand and broaden their audience. Currently they promote the message of how this is a beer for people hunting, fishing, and outdoor enthusiasts. Busch could expand the types of activities included in their marketing campaigns to appeal to a younger and more diverse audience. Because their current concentration is on male-coded activities such as hunting and fishing, introducing more inclusive outdoor experiences may help attract a wider range of people and broaden their customer base. 

Well there is a little explanation of what Busch is, and how as a company they have some pretty good presence online using many things like social media and marketing. That's all for today but stay tuned in for next weeks next Blog from Sully's Moments!



Sources:

Campbell, Karlyn Kohrs, Susan Schultz Huxman, and Thomas A. Burkholder. The Rhetorical Act: Thinking, Speaking, and Writing Critically. 5th ed., Cengage Learning, 2014

Busch. Busch. Anheuser-Busch, https://www.busch.com/. 


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